6 Dental Practice Internet Marketing Strategies

Tips To Double Your Traffic

If you’re running a dental practice, you also need to devote time to building up your brand and reputation, both in real life and on the Internet. A large part of this is generating traffic you’re your practice website and social media profiles of your dental practice.

Exploiting natural curiosity

Thirst for knowledge is an instinct, especially when it comes to complicated and often misunderstood topics such as dentistry. You need to present information in an easy-to-digest form to effectively exploit this natural curiosity because people rarely have the time or inclination to read long texts. Here are five methods you can use to engage people’s desire for knowledge and drive more traffic to your site.

1. InfoGraphics: Information in a compact package

dental marketingInfographics rely on visual representation to transmit the maximum amount of information in the smallest possible package. There are plenty of obscure dental facts that would interest potential patients that can be displayed in this way. Sharing interesting and well-done infographics is an excellent way to generate traffic and links to your website, especially if it goes viral. On the left is an example of a great infographic.

2. Videos: Showing them how it’s done

YouTube videos are effective means of popularizing your practice on the Internet. It takes a little time and effort to create professional looking videos, and may require a bit of help from a professional video editor. Even a short video that’s rich in information can boost traffic to your website, as not only can they go viral, but they are also ranked high in Google searches for “how to” and other keywords.

Dental office tour
Dental implants explained

3. Guest posting: Better living through Google

The effectiveness of videos and infographics (on YouTube, Dailymotion, Vimeo, and other sites) hinges on one thing– whether or not they get any views, or better yet, go viral. Internet audience is a fickle and harsh mistress.

You can devote time and effort to building up your presence through other means, the most important of which is Google. While SEO is a subject most are familiar with, there are two elements that often go unnoticed by businesses– guest posting and authorship.
Guest posting is basically getting your content published on another blog. The beauty of guest posting is that you get exposure and you provide great content for the blog at the same time.

My blog post
Guest
Dental blog guest

4. Google authorship: Hey, I know this dentist from Google!

” Authorship” is a Google product that allows you to claim authorship of content published on other domains and link it to your Google+ profile. When the search engine returns results, instead of a bland text link and a summary of the page, it will display a link to your Google+ profile and your profile picture. Through your profile you can generate traffic to your website and, by extension, to your dental practice. Here’s an example.

dental marketing search

Notice how the picture is displayed. This picture can increase your traffic as much as 150%, and you can imagine why. People are attracted to the image. Another benefit is that the picture helps for branding. If you’re a dentist and you’re the only guy with his picture showing up on Google, that’s pretty cool for branding purposes.

5. Google local optimization: Help them find you

The rapid growth and expansion of Google Local has made this Google product a staple of searching for businesses. Mobile traffic is predicted to be as much as 60% of all Internet traffic by 2016, and over 61% of consumers say they will go to a competitor’s site if the site they’re on isn’t responsive. What many ignore is that Google Local and mobile optimization are excellent ways to promote your business. As Google Local results display above Internet search results, a well written, informational profile about your dental practice on Google Local business listing is a good way to get noticed. Don’t forget to gently encourage people to review your practice– reviews and Google Pluses help build a brand and greatly increase the chances of converting a website visitor to a long-time patient.

6. Social media: The gift of giving

Some types of social media contests are simply not practical for a dental practice. Contests focusing on charity, such as donating money based on the success of the contest, or raising funds to cover costs of dental care for the less fortunate, are good ways to build a positive image of your brand and generate interest.

Of course, you need to make sure that your contest or giveaway abides by the rules of the social network you are using. Don’t forget to summarize and publicly post summaries of your charity drive.

Even a short video that’s rich in information can boost traffic to your website, as not only can they go viral, but they are also ranked high in Google searches for “how to” and other keywords.” Authorship” is a Google product that allows you to claim authorship of content published on other domains and link it to your Google+ profile. The rapid growth and expansion of Google Local has made this Google product a staple of searching for businesses. As Google Local results display above Internet search results, a well written, informational profile about your dental practice on Google Local business listing is a good way to get noticed. Don’t forget to gently encourage people to review your practice– reviews and Google Pluses help build a brand and greatly increase the chances of converting a website visitor to a long-time patient.